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PMC uses serialized dramas on
radio and television, in which characters evolve into role
models for the audience for positive behavior change, in order
to improve the health and well-being of people around the world.
PMC's mission is to collaborate with mass media and other organizations
worldwide (1) to bring about stabilization of human population
numbers at a level that can be sustained by the world's
natural resources and (2) to lessen the harmful impact of humanity
on the earth's environment. The emphasis
of the organization's work is to educate
people about the benefits of small families, encourage the
use of effective family planning methods, elevate women's
status, and promote gender equality.
PMC uses a specialized methodology for creating serialized
soap operas that are effective in changing attitudes and behavior
related to people's health and well-being.
Their soap operas are based on extensive formative research
regarding audience attitudes, behavior, and beliefs. The serialized
soaps are written and produced locally to be country specific
and culturally sensitive. The dramas do more than provide audiences
with information; they effectively change attitudes and behavior.
PMC believes the advantages of using long-running, entertainment
serial dramas include their huge audience appeal and the emotional
bonds that are formed between the audience members and characters,
which can lead to strongly positive influences of the characters
on attitudes and behaviors of audience members. In addition,
PMC works with producers and writers of existing entertainment
programs to help them incorporate information about population
and reproductive health issues in a way that builds audience
interest and behavior change.
To
visit their website, please click on PMC. |
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